The conventional wisdom is email is dead as an outreach tool. You’ve heard the drill: spam filters rule, open rates have dropped, users are suffering email fatigue. Yet, at a recent gathering of online activists at the April 2008 DC NetRoots Roots Camp, a different view prevails: email is very much alive and well, thank-you. [...]
Think campaign “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. Deconstruct the most effective [...]
Tags: communications·message·writing
