As I listened to the conference speaker weave his tale to the audience, getting their attention and drawing them into his talk and subject matter I thought: once again, story-telling triumphs. Story-telling is our native language. The comfortable association goes back to our childhood and defines how we were taught right from wrong, success from [...]
One of the conversations that stayed with me from eDemocracy camp earlier this month was the apparent disconnect between the push toward transparency – often read as put it all online – and the struggles against info overload. From both the Web consumer and Web manager point of view there is simply a huge problem [...]
Tags: publishing·standards·writing
A campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view. What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept. A campaign message box [...]
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