As I listened to the conference speaker weave his tale to the audience, getting their attention and drawing them into his talk and subject matter I thought: once again, story-telling triumphs. Story-telling is our native language. The comfortable association goes back to our childhood and defines how we were taught right from wrong, success from [...]
A campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view. What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept. A campaign message box [...]
Think campaign “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. Deconstruct the most effective [...]
Tags: communications·message·writing
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