I heart widgets – I think they are one of the most lightweight and powerful tools out there for communicating real time information to your allies. What’s surprising though is, that with a few notable exceptions, most organization’s PR shops are stuck in the old school style of getting the word out about their activities. [...]
Tags: marketing
To be successful in your career it is essential that you master an ability to present your ideas and persuade others to your point of view. If you fail to do this you are likely to plateau and see others advance while you stall. Presentation chops let you shine as a leader in your organization. [...]
Tags: communications·marketing
A campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view. What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept. A campaign message box [...]
