I was invited to participate in a panel discussion at the Pennsylvania Library Association conference in October 2009. The topic: the Cumberland County Library System Web site redesign and usability project. There was a lot to share about what made things tick on one of my year’s favorite projects. I’m posting our slides and a [...]
Tags: audience·audit·content·design·interviews·management·usability
A campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view. What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept. A campaign message box [...]
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