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a blog for Web managers

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All About Customer Satisfaction Surveys

August 1st, 2009 · metrics

When Web managers are looking to get the “voice of the customer” as a metric for their sites, the issue of how to field a satisfaction survey often comes up. Satisfaction surveys — in combination with usability testing and Web analytics as well as adherence in meeting your organizations business goals – can offer some of the most valuable data out there if properly implemented.

But people often make mistakes in deploying a satisfaction surveys for the first time – and the mistakes often repeat themselves for those who manage existing satisfaction survey programs. [Read more →]

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Web Training Program Checklist

July 1st, 2009 · Web publishing

Web publishing is becoming more institutionalized at organizations large and small. One factor that elevates a mature Web team from one that is less so is their commitment to a Web training program.

Evaluate Your Program

This checklist will help you evaluate whether your organization’s Web training program is achieving its full potential. These are the points I press on when I perform a Web management audit and look under the hood at how they conduct training… [Read more →]

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How to Pick the Right Web Host: 8 Factors

July 1st, 2009 · tips, Web publishing

If you own or publish a Web site, you will be responsible for deciding where to host your Web site. How you evaluate such a decision can be a puzzle, especially if like most of the world, technology is not your day-job.

This write-up is designed to provide some top-level factors that that Web site owners can use to evaluate selecting the right Web host… [Read more →]

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