I was invited to participate in a panel discussion at the Pennsylvania Library Association conference in October 2009. The topic: the Cumberland County Library System Web site redesign and usability project. There was a lot to share about what made things tick on one of my year’s favorite projects. I’m posting our slides and a written summary of the presentation because I think the outline represents all the elements that exist in a great usability engagement. [Read more →]
0 CommentsTags: audience·audit·content·design·interviews·management·usability
Is your Web site content as findable as you want it to be? The ability to be found by a search engine means more traffic. If you have not taken stock of how search-engine friendly your site is, you sabotage your Web publishing investment right out of the gate.
Your ability to serve your audience and compete against the noise of other sites vying for those eyeballs is hurt by poor SEO. From a marketing point of view, it is a rookie mistake that needs urgent attention.
I’ve put together a Search Engine Optimization Web site scorecard exclusively designed to provide insights on how your site is performing against best practices. I’ve identified the top meta-data, content, domain administration and link issues that every Web manager should keep their eye on.
Monitoring and fixing these SEO must-haves can make you search-engine friendly. Ignoring a problem on this list could mean your site stays lost in the haystack of the World Wide Web. [Read more →]
0 CommentsTags: SEO search
As I listened to the conference speaker weave his tale to the audience, getting their attention and drawing them into his talk and subject matter I thought: once again, story-telling triumphs.
Story-telling is our native language. The comfortable association goes back to our childhood and defines how we were taught right from wrong, success from mistakes and other life lessons. Is it any wonder it works in adulthood?
And yet, time and time again we fall into the habits of the disciplines we have been taught in formal schoolrooms and training.
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