pr clinic

February 1st, 2010 · innovation, tips

Whatever you call it – really simple syndication, RSS, newsfeeds or just plain old “feeds” – RSS has changed the face of the Web by un-coupling content from its original website and letting it roam freely across your browser.

The Benefits of RSS

When Web content isn’t trapped inside a specific Web site, it can be consumed just about anywhere. Many elect to use news aggregation services like Google News. But if you are into online organizing, you also want to leverage getting your content used freely in other websites so you can get as many eyeballs on it as possible. That makes marketing and sharing Web content a whole new ballgame. [Read more →]

Web RFP Template

This template is designed for organizations and companies who are at the start of their Web development project and are looking for a professional approach to preparing an RFP for the market. It has adapted from presentations and seminars hosted by NPower (formerly Technology Works for Good) and the Small Business Administration S.C.O.R.E. workshop series, and offered as a public service. [Read more →]

Usability Testing: Options to Fit Any Budget

December 1st, 2009 · usability

Two years ago, one of the first set of slides I posted on Slideshare was this one ~ Usability Testing: Options to Fit Any Budget. I’ve been tickled that since then it has gotten over 3300 views.

And (here’s where I brag a little) if you search Slideshare for usability testing, it is now on the first results page in position seven (yay!) a bit of a fall from its earlier spot in number one, but still ranking high enough to make me smile. I made it into a Slidecast with audio narration, and kept the script handy. So I thought it was about time I posted the pair of reference materials on my blog for your viewing pleasure. [Read more →]