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We offer tailored and off-the-shelf solutions to help you on the journey to a top performing site. Our most popular services are finite timeline projects from one to six weeks which leaves you with actionable recommendations to make high impact change to improve your site.
Heuristic Review
Web Blueprint Package
Web Metrics Program
Top Task Tune-Up
Comprehensive Web Audit
Heuristic Review (one week)
This package benchmarks your performance against evidence based design theory in usabilty, Section 508 performance, content and policy. It is appropriate for a site that has identified a need for standards as a critical success factor. This review will provide you with a baseline of your performance and recommendations on areas that need improvement.
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Web Blueprint Package (four weeks)
This package will lay the groundwork for a strong site that embraces user-centered design. This is appropriate for a site that is less than 1000 pages or less, or for organizations that are at the start of a site redesign project. Our blueprint package provides a range of audience analysis, including a card-sorting exercise, a focus group with stakeholders and benchmarking capabilities against your top competitors. We also set you on your way for a metrics program with a baseline analysis of your last quarter's Web activity and recommendations on what Key Performance Indicators best fit your environment.
Do you work for Congress? You may qualify to add our model wireframes and information architecture solution to your blueprint. This is a product of our two-year project conducting over 200 heuristic evaluations of personal office sites. This solution takes the guess work out of structuring your site navigation, because we've leveraged best practices to package the best navigation system for you, so you can concentrate on creating unique content.
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Web Metrics Program (two weeks)
Our experts identify key performance indicators for your site and deliver the data in a form that tells the story to your executives and Web team alike. We also will field a System Usability Score survey - the gold standard for measuring customer satisfaction according to usability experts. This is a starter program that should be implemented quarterly.
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Top Task Tune Up (two to three weeks)
The name of the game for most Web sites today is understanding the top tasks users try to do when they visit your site, and optimizing the graphic user interface and navigation to make sure that this is a pleasant experience. Rule number one: don't annoy your users.
Here are some questions to consider:
Can you name your top user tasks?
Do you know their success ratio?
Do you know the average number of clicks to complete the task?
Do you know how much time takes the average user to complete these tasks?
The answers may surprise you.
Using our knowlege of task analysis and the latest testing tools, we'll test your site with representative users and provide answers to these important questions, along with a report that includes recommendations for improving performance.
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Comprehensive Web Audit (six weeks)
We will benchmark your performance against industry and government best practices in the governance processes, core processes and enabeling processes that make your site tick, covering over 200 factors that impact performance. Our audit includes up to ten interviews with key Web staffers across your organization, a 40 question online survey of your Web team, a heuristic review of your site and a written management review and roadmap of recommendations to strengthen your operations.
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We think you'll be satisfied with the comfort and experience we can provide you on your road to incorporating your Web site into your organization's activities.
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Projects with a finite timeline - from one to six weeks - which provide you with actionable recommendations for high impact change
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PR Clinic is a trade name of Emerald Strategies, Inc.