As the public affairs units of most organizations are starting to dedicate staff resources to reaching out to bloggers, what are the rules of the road? In the world of PR, this is a new twist on the traditional job of working with the mainstream press and as a practice area it requires skills and [...]
Tags: marketing
The conventional wisdom is email is dead as an outreach tool. You’ve heard the drill: spam filters rule, open rates have dropped, users are suffering email fatigue. Yet, at a recent gathering of online activists at the April 2008 DC NetRoots Roots Camp, a different view prevails: email is very much alive and well, thank-you. [...]
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