At 10,000 feet, Web analytics attempts to answer questions about what your Web visitors are up to, and why your organization should care. This post attempts to look at the who and the how of Web analytics, including the rewards and barriers to action. It also reviews some practical tips on where to begin, along [...]
Entries Tagged as 'metrics'
May 6th, 2010 · 0 Comments · metrics
August 1st, 2009 · 0 Comments · metrics
When Web managers are looking to get the “voice of the customer” as a metric for their sites, the issue of how to field a satisfaction survey often comes up. Satisfaction surveys — in combination with usability testing and Web analytics as well as adherence in meeting your organizations business goals – can offer some [...]
May 1st, 2009 · 0 Comments · metrics, tips
Some years ago, I ran across a list of what I consider to be the most eye-opening interview questions on the planet. Well, maybe that’s hyperbole. But the fact of the matter is these questions never fail me. They consistently open up the conversation into nooks that produce insightful and interesting commentary. And my favorite [...]