A campaign message box is a tool communicators use to help script the public outreach efforts of a political or advocacy campaign where your job is to persuade others to your point of view. What’s a message? A brief value-based statement aimed at a targeted audience that captures a positive concept. A campaign message box [...]
Entries Tagged as 'message'
October 1st, 2008 · 0 Comments · message
February 1st, 2008 · 0 Comments · message
Think campaign “message box”. The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This wordplay of opposites is a message box at work, where some of the most memorable and sticky ideas come from. Deconstruct the most effective [...]