For those of you involved in transforming online advocacy within your organization or others, a recent presentation by Lee Rainie of Pew Internet to the Web Managers Roundtable which describes Nine Tribes of the Internet (PPT 2.5MB) provides new food for thought on organizing content to fit the needs of users. It’s a great reminder [...]
Tags: research
With all the attention devoted to Web 2.0 capacity and online publishing activity shifting to blogs and user generated content, I found inspiration in a recent Forrester analyst review of a new Gartner report called “generation virtual.” The Research The question driving the report was how to go viral. Instead of looking at the audience [...]
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