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| Positioning: The Battle for Your Mind |
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Positioning: The Battle for Your Mind |
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| I've shown the picture of the 20th anniversary edition, but the link goes to the original, which is available for less than $10.00. I have been a believer in the message box concept for a long time, and have used it successfully in many PR initiatives and even Web site branding. What this book provides, is a very cogent discussion about why a message box is such a successful technique -- it is all about positioning yourself against the competition. PRICE: $9.42 |
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PR Clinic is a trade name of Emerald Strategies, Inc.