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Program evaluation: Strategies for Assessing How Information Dissemination Contributes to Agency Goals (PDF) |
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| Yes, I know. A GAO report - eh gads - what is she thinking? But trust me, this is a keeper. You'll find a great write up and case study for using the "logic model" to determine if your information dissemination program is working or not. What you get here is a framework for writing a communications plan. Any PR professional can adopt this approach and write up a plan to fit their needs that will impress any boss or client. PRICE: FREE |
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PR Clinic is a trade name of Emerald Strategies, Inc.