Poorly written instructions are not your fault. If the writer had followed Richard Saul Wurman’s six steps to actionable instructions it would be fail safe. Now lets all remember to call the help button tips instead and maybe people will click on it!
Tags: errors·instructions·tips·user help
As the public affairs units of most organizations are starting to dedicate staff resources to reaching out to bloggers, what are the rules of the road? In the world of PR, this is a new twist on the traditional job of working with the mainstream press and as a practice area it requires skills and [...]
Tags: marketing
Follow me on Twitter
