May 6th, 2010 · metrics
At 10,000 feet, Web analytics attempts to answer questions about what your Web visitors are up to, and why your organization should care.
This post attempts to look at the who and the how of Web analytics, including the rewards and barriers to action. It also reviews some practical tips on where to begin, along with some ideas on what a model dashboard could look like (because presentation matters).
From the point of view of Web visitors, Web analytics attempts to answer questions such as:
- Why are they coming?
- Where are they going?
- Where are they coming from?
- What are they doing?
[Read more →]
Tags: KPIs·metrics·Web analytics
Toyota’s sudden acceleration woes, which led its CEO Akio Toyoda to appear before Congress to explain why the company’s famed quality system broke down and spawned a massive $16M government fine for hiding safety problems, puts a shadow across their once acclaimed management practices.
But its worth remembering what once worked about the innovative Japanese management practices brought to our shores by Toyota.
As a consultant to the USAF on its Intranet, known as the AF Portal, I urged the team to take a page from this Japanese system to diagnose and remedy issues with the AF Portal’s help desk operation. At the time “Lean Production” principles were all the rage. Officers and contractors alike were being urged to learn and adopt them into their own business improvement practices. The idea was to maximize flow and minimize waste. [Read more →]
Tags: innovation·user help·waste
For the past two years I’ve been writing posts and articles that detail my Web governance road-map. This is my approach to Web governance and tracks with how I would evaluate a Web site governance system – assessing the governing processes, core processes and enabling processes. Together they combine to give you the Web governance system where you are only as strong as your weakest link.
I thought it might be helpful to organize these posts as an index – so here you go. [Read more →]